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Armada Music’s Nicolet Hofman On Branding, Bots and Marketing Strategies

In this piece we chat with Nicolet Hofman, the marketing powerhouse behind Armada Music’s roster of artists about online branding, bots, and marketing strategies for the future. __________________________ Guest post by Veselina Gerova of The Message Be…

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Contrary To Predictions, Blockchain May Not Be The Future Of The Music Industry [Bobby Owsinski]

Over the past couple of years, a number of articles have surfaced in the music business world touting blockchain tech as the saviour of the music industry which will finally allow artists to get paid. This may be wishful thinking however, argues Bobby …

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Content Creators Coalition’s Jeff Boxer Resigns After 3 Allege Harassment, He Responds With Far Less Than A Full Apology

The Board of the artist’s advocacy group the Content Creators Coalition has accepted the resignation of Executive Director Jeff Boxer after three women alleged sexual misconduct. The CCO recently made headlines with a video ad campaign taking YouTube t…

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Spotify For Artists Expands ‘Artist’s Pick’ Marketing Features: Custom Image, Messaging and Localized Tour Dates

Spotify For Artists continues to expand its toolbox of free features designed to help all musicians build and benefit from their presence on the streaming service. New additions add a control of a custom image and geotargeted tour dates to the top of t…

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What’s Not To Like About Facebook’s (Non-Existent) Music Licenses

Owing to their ability to duck behind DMCA ‘safe harbor’ rules, Facebook has been able to get along without paying royalties on the music which, undeniably, add an appreciable amount of value to the platform. This could change though, with Facebook fin…

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Music Messenger Bot Startup I AM POP Opens UK Office

Amsterdam-based Facebook Messenger music bot startup I AM POP has hired Sam Taylor as its London-based Chief Commercial Officer. The appointment coincides with the opening of a new office in Shoreditch, East London, which will house the company’s marke…

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How To Reach Out To Music Bloggers Like A Silicon Valley Marketer

Reaching out to music bloggers is vital for promoting your music, but with hundreds of others vying for attention, getting noticed can be hard. A few unconventional outreach strategies used by the world’s best marketers can help you get the attention y…

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