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Armada Music’s Nicolet Hofman On Branding, Bots and Marketing Strategies

In this piece we chat with Nicolet Hofman, the marketing powerhouse behind Armada Music’s roster of artists about online branding, bots, and marketing strategies for the future. __________________________ Guest post by Veselina Gerova of The Message Be…

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What’s Not To Like About Facebook’s (Non-Existent) Music Licenses

Owing to their ability to duck behind DMCA ‘safe harbor’ rules, Facebook has been able to get along without paying royalties on the music which, undeniably, add an appreciable amount of value to the platform. This could change though, with Facebook fin…

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Music Messenger Bot Startup I AM POP Opens UK Office

Amsterdam-based Facebook Messenger music bot startup I AM POP has hired Sam Taylor as its London-based Chief Commercial Officer. The appointment coincides with the opening of a new office in Shoreditch, East London, which will house the company’s marke…

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